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A new department has emerged in modern businesses - global corporations and startups alike. Storytelling. There’s a lot out there on what storytelling is; does a company need a storyteller and should the Chief Storyteller be the CEO? But once we’ve got passed that and passed the most basic question - what does a Storyteller do - the next logical question is how to be the best storyteller.

Motivational Speaker and “Human-Connector” Erik Eklund led an in-depth, four-part masterclass called the Thrive Series to answer that exact question. Step-by-step, Erik helps you learn to tell stories so you can reach your full potential in the business world. But don’t worry if you missed the event - we’ve summarised it for you! Read on to become a great storyteller, help people achieve their goals and untap their true potential with what they want to do in life.


Erik’s masterclass requires you to think and act in a way you never have before. The four parts of Erik’s masterclass are the what, the why, the who and the what tomorrow


Focusing on “the what” section, Erik guided the members of this exclusive workshop on how to storytell instead of “story explain.” We each practiced in front of each other how to tell the story of what we’re currently doing with our lives. 

He outlined three main ingredients of storytelling - Truth, In-Person, and Clarity. This means always telling the truth in our stories, telling them in our own perspective and being able to breathe confidence through the clarity of our stories. Being able to hear each other’s stories and apply Erik’s tips improved everyone’s ability to connect with each other and think more intricately in regards to how we share information about ourselves.


In order to become a successful storyteller, the masterclass then focused on the why of the story. The mantra of the class today was “purpose fuels persistence”. 

When telling a story, there are two chemicals in the human body that should increase. 

  • The first, dopamine, is what gives a listener the focus and motivation to want to continue listening. 

  • The second is oxytocin, the chemical that increases generosity, trust, and bond. 

This is important because you need listeners to care about your story in order for it to be remembered. 

During this class, Erik had those attending take turns with multiple different partners telling stories about our lives that would increase their listener’s dopamine and oxytocin levels. He passed along good feedback, one example being that details and simple explanations can create clarity. He also stated that if you want someone to think or act in a way they haven’t before, they need to understand and care about the message you’re trying to get across. Finally, we continued to build on our personal story with applying what we had learned during the session.


The third session of Erik’s storytelling masterclass focused on the who of the story, and by who he means the one telling the story. The mantra of this third session was “if you feel it you can believe it and you will achieve it”. 

After learning about dopamine and oxytocin the previous session, we learned about endorphins and how they trigger a positive feeling in the body. It’s important that your listeners feel the release of endorphins when you tell them your story.

So far, we have learned how to tell the what of our story, which is the current situation we’re in. Then, we learned how to tell the why, which is the problem or the twist in the story. Today, we learned how to acknowledge the twist and start to look towards our own personal solution. 

When doing our partner activity, we got to talk through our own personal stories applying this template and see our stories continuously come together.


The final round - and perhaps the most moving - focused on the tomorrow of the story. Now that you have all the aspects of your personal story pulled together, how do you end your story? A successful storyteller in business doesn’t just end it with a happy ending, solving the problem but instead creates hope going forward. You upgrade from where you started out with where you’re going next. It’s absolutely essential that this final part of the story resonates with others or else it won’t make the same impact.

For a good portion of the class, each member attending stood up in front of the group and shared their finished personal story for everyone. We were able to give feedback and constructive criticism. One of Erik’s tips was to keep in mind the power of language, by replacing words like “trying” and “hoping”, say “I am” and “I’m doing” so others will believe it. He also advised us to go right into our stories whenever speaking in front of a group or audience instead of giving an introduction to create curiosity and engage the audience.

Erik’s masterclass helped us all learn more about telling our stories successfully - whether for business or personal life. In an effort to find our deeper truth and resonate with others, everyone who attended the class felt like they gained an entirely new perspective when it comes to sharing their personal stories. 

Thank you Erik for encouraging us to dive deeper into ourselves and appreciate the process of discovering our great stories! Interested in attending events like this? Head over to the Events section on our website to see upcoming events taking place at OneCoWork. Alternatively, hit subscribe (below) and stay updated with what’s going on through our newsletter digests.

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